Full Name
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Email
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What is the overall mission of the Hamilton Brain Injury Association?
What are your top three priorities for this year?
Priority 1
Priority 2
Priority 3
What key messages do you want your audience to take away from your content?
Who are your primary audiences on social media?
Example: Survivors, caregivers, healthcare professionals, donors, and the general public.
Are there any particular actions you want people to take after engaging with your content?
Example: Register for events, donate, volunteer, or share educational content.
Are there any examples of social media accounts you admire?
Account 1
Account 2
Account 3
How often do you post, and what type of content performs best?
What challenges are you facing with social media?
Example: Inconsistent posting, limited content creation resources, and engagement growth.
What key topics should be included in your content calendar?
Example: Survivor stories, brain injury facts, caregiver tips, advocacy efforts, and upcoming events.
Do you have any brand guidelines, tone of voice, or specific messaging that must be followed?
Are there any sensitive topics we should avoid or handle with caution?
Are there any organizations, influencers, or brands you’d like to collaborate with?
How do you currently track social media performance?
What would success look like for your social media in the long run?
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